Maison Baum is an up and coming brand that strives to give women elegant shoes that are still comfortable to wear all day. It has come about when the creator of the brand worked on newfound technology to make heels easier to wear.
I worked for Maison Baum as it was just starting up. As a Creative Assistant, I was able to explore many different tasks.
I worked on content for the website doing various photomontages from stock footage, photo retouching, taking photography as well as creating other various visuals.
I helped design the collection for SS19 based on mood boards we created.
I also helped design the interior design of the shoe on the footbed and produced mock-ups of them.
I also designed multiple mock-ups advertisements to help solidify the brand identity as the brand was created.